Look the part.
Know the method.
How to build a real estate business that looks, markets and sells like luxury. Brand, listings, leads and presence, taught by the marketer behind more than $5 Billion in luxury listings. Plus the AI prompts, tips and tricks that save you hours.
For agents who want their business to look the part.
Build your business
New to real estate? Set up a brand and a system that make you look established from day one.
Break into luxury
Ready for higher price points? Learn the standards, the listing presentation and the relationships luxury requires.
Look elevated
Your business works but your marketing doesn't look the part? Sharpen your brand and save hours with AI.
Thinking about your license? Just getting started?
You don't need to be in luxury to start here. I teach you how to set yourself up the right way from day one, and what to do now to build a business that lasts.
Thinking of getting your real estate license?
Learn what to do before day one: your brand, your sphere and the setup that lets you hit the ground running instead of figuring it out as you go.
Just got into real estate?
Learn what to do right now to build your business, win your first listings and look established from the start.
I teach you how to market your business, start to finish.
What wins the listing, what earns the referral, what luxury sellers expect to see. It all comes from 12 years at the top of the market.
Along the way you get the AI prompts, tips and tricks that help you do it faster, in your own brand voice. No templates that make you look like every other agent.
Five pillars of an elevated business.
Brand
Look elevated. What a luxury brand identity includes and the details that signal "top producer."
Listings
Win them and market them. The listing presentation, the launch plan and property marketing sellers notice.
Leads
Get the business. Your sphere, your database, open houses and the referral partners luxury agents rely on.
Presence
Be visible the luxury way. Instagram, press, newsletters and video, without the cookie-cutter content.
Business
Run it like a brand. The client experience, your systems and the vendors who make you look good.
Courses, playbooks and a community.
The flagship course, Break Into Luxury, plus playbooks and a private membership. Join the waitlist for first access and founding member pricing.
Learned at the very top of the market.
I'm Luciana. I spent a decade as Director of Marketing for the #1 real estate team in the nation, and I've marketed more than $5 Billion in luxury listings. Today I run Branded, a marketing agency for luxury agents.
Most marketing advice for agents comes from people who figured out what gets views on Instagram or marketing for other industries. Mine comes from years inside the listing presentations, launches and campaigns that win at the highest price points.
Branded Method is everything I know about building a business that looks and sells like luxury, packaged so you can do it yourself, with AI as your assistant.